Beijing morning news on June 8, the market research company Consumer Intelligence Research Partners (CIRP) data released on Tuesday showed that United States iPhone users upgrade frequency is slow.
Upgrade of iPhone users, older iPhone usage time is longer. This means that users will wait longer to upgrade your phone. In the 12 months ending in June 2013, 34% of the iPhone during the upgrade, you will use for at least two years. However since June 2014, that figure rises to about 50%. CIRP surveys the United States nearly 3,000 Apple users. Victorias Secret iPhone 6
Sales of Apple and other smartphone makers depends not only on new users, also rely on upgrading users. Apple’s strategy is that when users are accustomed to Apple eco-system, will use Apple products for a long time. However, Apple needs to ensure that the new iPhone will bring value to users, many users will not upgrade your phone. Victorias Secret iPhone 6 Case
CIRP co-founder Yueshi·luoweici (Josh Lowitz), due to two reasons, iPhone upgrade speed is slow.
First of all, on the new iPhone, innovation, or essential function of launch speed is slow.
Second, users are accustomed to buying a two-year contract. After the contract expired, users will be replaced to the latest mobile phones. Mobile operators ‘ main push in the financial plan, the user will need to pay full price for the phone. Advantages of the new plans is that you can trade-in, upgrade a phone a year. However, Lavitz said, many users did not accept such a plan.
Apple declined to comment on CIRP data.
Source: SINA
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