These days, we miss those years rain has returned to Beijing, while Shanghai’s sun-baked Earth, just escaped from the “depth” of Beijing into a “hot” in Shanghai. Main objective of this immersion trip to Shanghai is experiencing Alibaba’s virtual shopping system “Buy +”, the entire shopping cart hosting platform is the HTC Vive, responsible for content development for this operating system is time machine, virtual reality (TVR). So experience Buy+ platform? Immersion with a reader wondering into the Gallery to find out.
“Buy +” cut party “defeat” of the potential
Buy+ experience in the shopping street, the huge Hall is placed in a corner of the Hall, but it is the most field experience in equipment, covers the largest area. To experience the Demo consists of two sets, respectively, correspond to different kinds of products, one show bags, and another is showing lingerie.
Under the guidance of staff and reporters wore a helmet to the virtual exhibition space, because using HTC hardware experience Vive so there will not be any discomfort. Interaction details above, the entire Demo done relatively reasonable and proper. Immersion experience show bag, which is divided into two layers of interaction logic – the right hand room to move and the left hand menu of goods. Entire virtual exhibition space is divided into product display area and “show”. Users with the right hand to pick up goods, the left hand menu will appear on the display can be found “change size/color”, “buyers show”, “store display” and “back” option. VR technology, buyers are more visually find product sizes and color difference, but also through “buyer shows” see buyers evaluate a 360-degree panoramic video, as well as “stores displaying” rendering models in a virtual space on the stand of “catwalk”.
Throughout the process, with staff guidance in the virtual space. According to the field staff, staff are not there in the virtual space, but far away in Hangzhou, in the future, the virtual image can be customized by the user. Staff in the future, immersive virtual store in the future will most likely become the next Taobao’s customer service–this is similar to offline salesperson in a store, online store where they work merely shifted to online virtual stores.
“Buy+” prospect, but not on who can
When others experience, immersion found to have a number of experienced lingerie buying men unconsciously swallow the swallow, but not for display space in the runway shows but because the “buyers show” this video is not produced by the VR technology, but live-prerecorded video … … This side also exposed problems in current VR technology – VR displayed on the fidelity of the content is not enough, particularly with lighting and textures are not delicate enough, although in the presentation above is intuitive enough and with a certain degree of realism. For example, a user can pick up bags for 360 ° view with no dead ends, and can also open the bag zipper, visually watch the effects of different colors and sizes of purses on a model, when it comes to buying just throw out your shopping cart with your left hand.
We can shoot panoramic video observation of buyers in advance for bag feedback, but skin and fine degree defect can directly affect consumer purchasing decisions. High smoothness stores making mean high cost of inputs, the high cost of display can be widely accepted by businesses this is a question worth thinking about.
Automobile manufacturing company has for its high-end luxury car makes a fine Demo, Vive users not only can the whole vehicle look it again from the inside out, and remove a part of the vehicle. Tell the sense of immersion, this Demo made up of high precision spent considerable time and money. Does this mean that only the sale of automotive luxury and stuff like that high-profit businesses will invest time and money into the virtual store and merchandise display? OtterBox case for iPhone 6 Plus
Ali is only responsible for taking stands, show business sings
With this, immersion asked Ali GM Lab Director Yuan Yuefeng. Ali, he said this project is just a prospect for future online shopping form. Will become high-end commodities sellers show-specific tools on this issue, they do not have a definite attitude–especially given the immersive experience Demo to show the tools used is high-end HTC Vive. This means that ordinary consumers to boost their online virtual shopping will encounter considerable difficulties–in the form of high-end VR devices are not yet common, after all.
Shopping meant spending paid for online shopping, which issue is a top priority. Shopping does not have a standard within the current VR applications. And Buy+ are now expected to be three solutions:
1. account login, users buying behavior before it happens, you have to login to pay account (ordinary way of shopping is no different with us); OtterBox iPhone 6 Plus Cases
2. authorization, and as with payment in a variety of applications, key-free method of payment within the limits;
3. authorized consumer devices implanted hardware, VR device integration is similar to fingerprint identification, such as a hardware module.
Experience the Demo this one already has a “payment option”, but how do I get through the payment authorization link and kind of way, Ali does not have a specific solution. Immersion think paid links is the most important link in the VR experience, is also related to the realisation of key links, and “within the VR payment” is still in the stage of consumer habits, if an effective and reasonable mechanism to be developed, implemented and improve the success, then it will greatly promote the prosperity of VR content development.
In last, immersed sense asked Alibaba future in Buy+ platform will be will up to how role of Shi, Yuan Yuefeng answered road: “future Ali certainly not involves Buy+ platform of content construction up, this part show content of built by third party to completed, although currently has capacity do this while built of company also rarely, but with VR of constantly development and forward, such of company will increasingly more. Ali to do is to coordinate communication among shoppers in the virtual space, as well as the establishment of basic interactivity in virtual shopping space. 」
If we analysis currently alizhen in Taobao operation in the by up to of role, so not difficult found Ali in Buy+ platform of status and of has similar of wonderful–“coordination communication” corresponds to of is currently of “Ali wangwang”, shop of take diplomatic ties also also not Ali is responsible for but by businesses completed, and “virtual space within interactive specification” of developed right also is holds in Ali himself hands.
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